Allure Bridals began as a fabric store run by the Crum family and soon grew into an industry-leading bridal retailer. After 20 years of expansion, Allure has grown to have multiple successful bridal and formalwear collections all made with passion and pride using ethically sourced materials.

Allure Bridals strives to create a dream dress for every bride, which is why they offer customizations for gowns along with detachable sleeves, overskirts, and other attachments for select wedding dresses. With careful craftmanship and rich fabrics from luxe satin to detailed beadwork, Allure Bridals wedding dresses are made to complement the beauty of all the brides who wear them.

Allure Bridals Wedding Dress Collections

Allure Bridals Collection

The collection that started it all, Allure Bridals is classic yet contemporary, true timeless sophistication. It features soft laces, flowing tulles, and delicate beading. Modern silhouettes with nods to current trends, this collection exudes femininity. Allure Bridals ranges in price from $1,300-$2,500 with an average cost of $1,800.

Pictured: Allure Bridals 9570

ALLURE BRIDALS

Allure Romance Collection

As the name suggests, this collection is for the ultimate romantic bride. Whimsical dresses with frothy tulle and stunning floral design, Allure Romance is a bouquet of soft colors, masterful construction, and feminine flourish. This striking yet affordable collection is $1,100-$2,000 with an average price of $1,500.

Pictured: Allure Romance 3450

ALLURE ROMANCE

Allure Couture Collection

Vintage and glamorous, Allure Couture is dazzlingly dramatic with intricate detailing. This high-end collection features silhouettes from mermaid to ballgown with modern elements such as cutouts, 3D appliques, exposed boning, and much more! Discover pure opulence from Allure Couture. This collection is $2,000-$4,000 with an average cost of $2,700.

Dress Pictured: Allure Couture C685

ALLURE COUTURE

Allure Modest Collection

Allure Modest offers full coverage bridal gowns with beautiful detailing and classic romance. Every dress has shoulder coverage, higher necklines, and opaque fabrics. With Allure Modest, you don’t have to compromise style to get the coverage you need! This collection features everything from classic satin gowns to whimsical lace and tulle dresses making sure to have something for every bride. Allure Modest ranges in price from $1,200 to $2,000.

Dress Pictured: Allure Modest m604

ALLURE MODEST

Madison James Collection

Named after C.E.O. Kelly Crum’s children, Madison and James Crum, this collection is full of whimsy. Lightweight fabrics with soft laces and beading make Madison James perfect for the bride looking for modern and unique dresses that feel good on the skin. Fun and flirty, this collection is $1,000-$3,000 with an average cost of $1,700.

Dress Pictured: Madison James m708

MADISON JAMES

Disney Fairy Tale Weddings

For the bride who truly wants to feel like a princess on her big day, Disney Fairy Tale Weddings is the perfect collection. These magical wedding dresses feature drama and romance with carefully placed beading, rich laces, and luxe fabrics. Disney Fairy Tale Wedding is inspired by princesses and encapsulates the beauty and story of each one. Discover your perfect royal gown ranging in price from $1,200-$5,500 with an average cost of $2,200.

Dress Pictured: Disney Fairytale Jasmine D324

DISNEY FAIRY TALE

Wilderly Bride Collection

Wilderly bride is everything boho, taking inspiration from nature with fluid skirts and floral laces. This collection is perfect for elopements, destination weddings, or any bride with an adventurous spirit. Soft and stretchy fabrics make Wilderly Bride as comfortable as it is flattering. Enjoy this affordable collection priced between $1,200-$2,500 with an average cost of $1,500.

Dress Pictured: Wilderly Bride August

WILDERLY BRIDE

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